Six Mistakes To Avoid When You Buy Jewelry Online

Posted on: 22 December 2017


Buying jewelry online offers some distinct advantages over shopping at a physical store location. However, you need to know what you're doing to get the best deals on items that are just what you're looking for. 

For the best results when you're shopping for jewelry on the web, avoid the following six mistakes:

Rushing your purchase

When you buy jewelry online, you have all the time in the world to come to a decision on the right jewelry piece to suit your tastes. Take advantage of online convenience by shopping around and putting a lot of thought into the item you're ordering. The Internet gives you the opportunity to conveniently comparison shop and use website filters to locate exactly what you want. 

Being unaware of the many payment options available

One big advantage of shopping online is being able to pay in a variety of different forms. You may be limited to cash or credit when you buy at a retail location. When you shop online, you often have the added options of paying via online payment services or even taking advantage of retailer financing. 

Failing to compare prices with other online retailers

The prices of jewelry items can vary widely among different online retailers. Fortunately, it only takes a second to pull up another website and check the prices from a different retailer. Take advantage of this convenience by comparing prices. You can even check in-store prices as part of your research to make sure that you're getting the best deal. 

Not putting enough thought into sizing

One drawback of online shopping is that you can't try on items to get the perfect size when you shop. However, you can thoroughly research sizing instructions to find the best possible fit. Then, you can try on items when they arrive and send them back if there is a sizing issue. 

Purchasing jewelry with imitation gems

Make sure you get the specs on fine jewelry you're purchasing and determine if gems and precious metals used in jewelry construction are real. You're not going to be able to examine the actual jewelry pieces in your hand, but the online retailer should list the details. Obviously, jewelry is worth much less if imitation gems and metals are used. Make sure you know what you're paying for. 

​Failing to take advantage of customization capabilities

Perhaps the biggest advantage of online shopping for jewelry is being able to customize items. Often, the webpage where you purchase a jewelry item will include customization options such as engraving, sizing, inlaying precious metals, and choosing different colors or gems.